Work
Selected work.
- 01Client OneTexas roofing companyStrategy + Brand + Media
$7M → $15M
Annual revenue. A Texas roofing business, growing with Shah Media.
Example growth approach
Illustrative tactics for how Shah could support this growth—not confirmed project deliverables.
- Focus the growth plan. Identify the most profitable services and Texas service areas, then align marketing with the number of jobs the crews can actually complete.
- Make the company easier to trust. Sharpen the messaging around workmanship and reliability, backed by real customer reviews, completed-roof photos and clear warranty details.
- Capture local demand. Improve the Google Business Profile and service-area pages, and run targeted search campaigns for homeowners looking for roof repairs or replacements.
- Turn more inquiries into inspections. Simplify the inspection request form, track calls and leads in a CRM, and help the team build a consistent follow-up process for missed calls and open estimates.
- Build a repeatable content system. Turn jobsite photography, customer stories and answers to common roofing questions into useful website, social and sales content.
- Grow referral partnerships. Develop relationships with real estate agents, property managers and local businesses, supported by neighborhood events and a clear customer referral program.
- Measure what becomes revenue. Review qualified leads, booked inspections, estimate close rates and completed-job revenue so spending follows the channels that produce profitable work.
- 02Client TwoNational beauty companyBrand + Media + Experience
$1.2M → $2.4M
Annual revenue doubled in one year. A national beauty company, growing with Shah Media.
The growth focus
- Grow the cosmetics line. Focused the growth effort on the company’s cosmetic products.
- Bring professionals together. Supported in-person makeup classes for professional makeup artists.
- Take education online. Brought an online education system live, extending the company’s teaching beyond the classroom.
Example supporting tactics
Practical ways Shah could support these priorities—not additional confirmed project deliverables.
- Connect product and technique. Create makeup tutorials and product demonstrations that show professionals how the cosmetics perform, with direct links to the products used.
- Turn classes into a community. Promote upcoming workshops through educators and professional networks, then follow up with attendees about future classes and relevant products.
- Build a clear online learning journey. Organize lessons by skill and technique, simplify enrollment, and use email follow-ups to encourage course completion and continued learning.
- 03Client ThreeFounder-owned jewelry brandBrand + Media
$3K → $7K
Monthly revenue, after day 60. A small jewelry brand run by a single founder, growing with Shah Media.
The growth focus
- Strengthen Instagram. Improved the brand’s Instagram presence, with better Stories that put the jewelry front and center.
- Create better content. Focused on stronger content to showcase the pieces and give shoppers a clearer reason to buy.
- Refine the branding. Made the brand’s presentation more consistent and recognizable across its marketing.
- Improve online ad targeting. Focused paid advertising on audiences more likely to be interested in the jewelry.
Example supporting tactics
Practical ways Shah could support these priorities—not additional confirmed project deliverables.
- Make Stories shoppable. Show pieces being worn, answer questions about size and materials, and link directly to the featured products.
- Build a manageable content routine. Batch close-up product photos, styling videos and founder-led behind-the-scenes content so one person can keep posting consistently.
- Give every touchpoint the same identity. Align product photography, colors, captions and ad creative around a clear brand personality.
- Test audiences and creative. Compare product and styling ads, reconnect with engaged visitors where consent allows, and use purchase results to guide targeting and spending.